We’re turning 17 and inviting you to celebrate with us through cake, surprises, and a little Black Star Pastry magic.

From 08–24 October, we’re running 17 Days of Giveaways to mark 17 incredible years of Black Star Pastry.

Each day, a single Pink Ticket will be hidden under a random slice of our Strawberry Watermelon Cake across any of our stores.

Find one and you’ll instantly win a prize — from free cake slices to exclusive merch and $50 gift cards. Check out the full list of prizes to see what’s waiting for you.

Every day brings a new chance, a new winner, and a new reason to celebrate. But the best part? The celebrations don’t end there; something extra special awaits at the end of the 17 days.

Follow along on Instagram as we reveal each day’s winner and watch the celebrations unfold.

Seventeen years. Seventeen days. One legendary cake.